Through my work with PeopleTech Partners, SemperVirens Venture Capital, and other relationships, I’ve had the opportunity to advise 12 (and counting) people technology companies over the years.
 
What is product advising?
A product advisor is an individual who engages with a company in areas such as product development, sales, marketing, and customer success. These are typically part-time roles providing support, expertise, and connections to companies. 

I’m often contacted by folks looking to carve a similar path as a product advisor but they don’t know where to start. 
 
Do you have unique industry knowledge to share?
Are you looking to take on advisor roles as a side hustle or as a step toward retirement? 
Do you want to give back to the community you served throughout your career?
Do you view advising as a way to continue learning and growing? 
 
If your answer to any of the above questions is “yes”, this guide is for you! 
 
This guide breaks down the steps you can take to achieve your goal of becoming a product advisor.
 
In this guide, you will learn how to:
Build your industry knowledge, network, and brand
Understand your motivations for advising
Crystallize your value proposition and sales pitch to founders
Negotiate your scope of work and compensation
Get set up for success and identify potential red flags
Navigate challenges and end advisor relationships
 
What’s included:
Answers to some of the most important questions you may have as it relates to becoming and thriving as a product advisor.
Advice and lessons learned from other leading product advisors
 
Helping founders understand the needs of their product’s ideal customer profile (ICP) speeds up their learning curve so the startup can hit the ground running and achieve long-lasting success. The work can be incredibly rewarding, but if you’re not equipped with the right tools and insights, you as well as the company you’re advising may struggle to be successful.